NOK 2.2 million in sales from NOK 70,000 in ads
5 out of 5 stars
Serious professionals who know what they're doing. I've run Facebook ads myself before, but the way they set up the ads brought in significantly more leads. Very happy!
Soleklart finds customers for seven local electricians who install solar panel systems. We made and ran the Meta ads for all seven: over 100 static ads and animations across five rounds.
On an ad budget of NOK 70,000, the campaigns delivered 161 leads and NOK 2.2 million in signed contracts.
- ROAS
- 31,4
- In signed contracts
- NOK 2.2 million
- Cost per lead
- NOK 435
One campaign, seven brands
Every ad was made in seven versions, with each electrician's logo and colours. Customers meet a local electrician, while Soleklart runs the campaign behind it.
The look is deliberately simple: a question, an image and a logo. It's easy to read on mobile and feels less like advertising.
Animations
Short, calm animations of rooftops and installation work. They're made to stop the scroll and show the trade in practice, and they run alongside the static ads.
New angles every round
In the following rounds we tested new messages: what you save, Norgespris and the grants available. The Enova grant angle performed best.
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